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Delivering effective value: PMI global platform experiences

Philip Morris International

SERVICES: Operational Strategy, Web Ops, Marketing Automation, Managed Services, Digital Analytics

THE CHALLENGE 


How do you maximise effectiveness, reduce costs  without compromising on quality and performance on global scale? This is what PMI asked of us when they were reviewing their global platform experiences. 


SOLUTION 


Cheil London built an always-on customised web operations engine based around 4 pillars:


Scalability & flexibility

Standardisation  & automation

Global collaboration

Effective cost model

Flexibility to scale efficiently and take on more markets, whilst optimising and industrialising delivery.


RESULTS 


79% reduction In cost per task - DA

56% reduction In cost per task- BAU