Cheil UK | Creative Agency Experts

About Us

Entrance to the Cheil UK London office is shown.

Creating Connected Experiences That Matter

Be Bold.
Be Brave.
Be First.

Cheil UK is a creative agency for the omnichannel age. Based in London and part of a global network, we blend digital expertise with bold creativity. Multi-award winning and forward-thinking, challenges are turned into opportunities and ideas into powerful stories. Our relentless pursuit of excellence, combined with our commitment to be "Be Bold. Be Brave. Be First." sets us apart in a fast changing industry.

What
We Do

We connect digital, physical, and immersive experiences, powered by tech, innovation, and data. Our “Be Bold. Be Brave. Be First” mindset sets us apart and helps brands lead the way in a constantly evolving world. From tech to retail, automotive to healthcare, we help startups and global giants connect with audiences across the globe, tailoring our approach to meet the needs of your markets. Combining strategy, design, digital innovation, and media, we craft unforgettable brand experiences. Partner with us and we’ll help turn your brand’s unique story.

Data
Creativity Technology

We refine, integrate, and analyse the DATA—the starting point for deeply understanding consumers—to discover the genuine insights hidden within. The deep understanding of consumers transforms into powerful CREATIVITY in the hands of creators. It is then delivered to consumers in the most effective and efficient way through our TECHNOLOGY.

How We
Do It

Cheil means “The First” in Korean, and that’s what we’re about. By pushing boundaries, we create world-first experiences and deliver top-tier performance to make sure you’re always the leader in your field.

Bold ideas drive us. We take fearless, innovative approaches to craft campaigns that stand out and resonate with audiences. By combining cutting-edge tech with creative brilliance, we set new industry standards and help clients lead the way in shaping future trends. Let’s make your brand first.

Our +1
Strategy

At Cheil UK, we’re all about delivering a "+1" strategy for our clients: Sustainable growth and lasting success.

"+1" means going beyond the expected—adding creativity, strategic insight, and attention to detail in every project. Whether it's using new tech or crafting fresh brand stories, our +1 strategy gives your brand the edge it needs to soar.

Our unique growth framework helps brands thrive, even in tough times, by finding small steps that lead to big changes.

One of the world’s
top agencies

Cheil began in Seoul, South Korea, in 1973 with the pursuit of the first.
Since its founding, Cheil has maintained its position as the number one company in the South Korean industry for over 50 years.
It has also expanded its reach globally, growing into a global marketing agency with 55 offices in 46 countries,
10 subsidiaries, and over 8,000 employees.

We’re part of the largest global agency network born in the 21st century with around 160 talented people spread across our London and Surrey offices.

Biggest agency company
#11 (2025)
Creative 100 Rankings
#12 (2024)

Full-service
marketing agency

Our business areas span the entire spectrum of marketing, from brand management to e-commerce, retail stores, exhibitions, and customer management.

You can handle all your marketing needs with us.

Advertising We consistently manage brand identity and messaging across ATL and digital channels based on strategy and branding. We plan and execute advertising and campaigns.
.com We build and operate official websites and digital hubs for companies and brands. We deliver brand experiences through content and UI/UX optimisation, and manage touchpoints integrated with marketing and commerce.
CRM We enhance customer relationships and increase LTV (Customer Lifetime Value) by operating personalized marketing, loyalty programs, and marketing automation based on customer data.
E-store We plan, build, and operate online stores and e-commerce platforms. We generate and manage direct sales through product sales, promotions, and data-driven optimisation.
Retail We deliver brand experiences through offline stores and distribution channels, managing consumer touchpoints through visual merchandising (VMD), in-store promotions, and omnichannel integration.
Exhibition & Event We plan and execute exhibitions, trade shows, brand events, and promotional activities to deliver experiential brand experiences. We implement participatory marketing that bridges offline and digital channels.
Health & Wellness We provide specialised solutions for the healthcare and wellness industry. We create differentiated value in the healthcare market through brand strategy, content, communication, and platform development.