THE CHALLENGE

BVI, one of the world’s fastest-growing surgical ophthalmic companies, is redefining eye care with its innovative VIRTUOSO system, designed for both anterior and posterior segments.

BVI was looking for a powerful launch to establish VIRTUOSO against market leaders and position it as a new standard in ophthalmic technology.

SOLUTION 

Cheil London crafted strategic positioning and compelling creative concepts for VIRTUOSO, rigorously validated with leading surgeons across the U.S. and Europe. A comprehensive global toolkit and suite of launch assets were developed, and Cheil assumed the role of brand guardian, overseeing the rollout and consistent implementation worldwide. 

RESULTS