THE CHALLENGE

With gamers still not fully clued up about the benefits of the Samsung Gaming Hub, we had to help level it up fast! We wanted it to grab attention and show off what it could really do—not just as a gaming service, but as an overall epic experience. Plus, it had to prove that it wasn’t just another side quest but a real contender to traditional console gaming.

SOLUTION

We decided to harness the massive hype around live esports and partner up with pro gamers who had huge followings to create the world’s first Samsung Gaming Hub Challenge, streamed live from London, New York, and globally. We weren’t just looking to grab attention; we wanted to make a stand, increase awareness, and make the Samsung Gaming Hub the go-to spot for gamers who want something fresh, diverse, and immersive. 

RESULTS 

572k impressions on socials

4M Live streams

100% Uplift on the Gaming Hub page

Rocket League ranked as the top 3 most played games on the Gaming Hub for the first time ever during the campaign.

Post-event ATL campaign – 49M impressions on YouTube and Reddit combined.

On-device Ads reached - +708K organic impressions.