THE CHALLENGE 

To create the Samsung 2022 Unpacked Experience in the heart of London – a “Technology-meets-lifestyle destination” where customers can discover an immersive hands-on experience with Samsung’s latest Galaxy devices. 

SOLUTION 

We set about developing the brand strategy and approach to showcase Samsung’s range of new devices (Galaxy Z Flip4 - including Bespoke edition / Galaxy Z Fold4 / Galaxy Watch5 /Watch5 Pro & Galaxy Buds2 Pro).To achieve this, we developed a PWA (Progressive Web App) that allows users to experience the Galaxy UX/UI and features on competitor smartphones as if they were using a Galaxy phone. Users can experience the full-screen Galaxy interface without a browser UI simply by accessing the website (trygalaxy.com), without any complicated installation process. 

Having found a 20,000sqft, two-storey venue, we set about transforming it into an immersive, multi-faceted hands-on experience for customers, PR, Media and VIP partners.

Extensive staff training ensured a smooth and seamless experience for each and every visitor over a 3-week period – from product demos to hosted influencer talks, movie screenings and workshops.

RESULTS 

49k Venue visitors over a 3-week period

270% Increase in Z Fold4 online searches

147% Increase in Z Fold4 online searches

Over 86,000 giveaways consisting of collector pins, stickers, tote bags, BTS goodies, Buds2Pro and ZFlip4

22 PR & Media tours and 10 Samsung VIP and Partner tours