THE CHALLENGE

To create a data driven campaign tailored to individual’s wants and needs.

SOLUTION 

With almost endless options, customers are now pickier than ever before, so companies need to work extra hard to engage their customers. With the power of data, we super-charged sales on Samsung.com, personalising the experience to each individual. Content adapts, interactions were optimised and every click, swipe and pause were made to count. This is the future of marketing.

RESULTS 

19% increase in conversion

123% increase in Gear S3 sales over the campaign

71% uplift in sales on Samsung.com

25% increase in overall conversions on-site