THE CHALLENGE

To engage millennials who have an abundance of choice and drive them to purchase the Samsung Galaxy S10, though a range of creative ways.

SOLUTION 

How do you encourage millennials to pick your brand? Through experience. With the help of the Galaxy S10, we created the Galaxy Studio YOUniverse, designed to take the target audience on a journey of self-discovery over a five-week period. Working with Refinery29, we gave each visitor an S10 to guide them through a sequence of unique experiences. People could turn their heartbeat into a photo, their eye into a room-sized kaleidoscope and their voice into a light show. Each day workshops by leading influencers drew in the crowds through inspiring content.

RESULTS 

17,000 daily experiences

5m people reached

15,000 engaged with the buddy app

Successful brand awareness