The challenge

Samsung wanted to raise the profile of the Galaxy Book6 Enterprise Edition and cement its position in the European B2B PC market. Bringing together customers, channel partners, and key allies, including Intel and Microsoft, the event was designed to showcase Samsung’ s innovation, strengthen industry relationships, and reinforce its long - term commitment to the enterprise PC category.

How we did it



We worked alongside our HQ colleagues to design and execute a high - impact B2B launch event bringing together Samsung leadership, alliance partners, customers, and channel partners from across Europe.

Hosted at Samsung KX, the experience blended product demonstrations, executive thought leadership, and partner collaboration to build credibility, drive engagement, and increase visibility for Samsung’ s enterprise PC portfolio across Europe.

Key elements of the event included:

• The official unveiling of the Galaxy Book6 Enterprise Edition

• Live product demonstrations showcasing enterprise capabilities and business use cases

• Executive keynote sessions featuring Samsung, Intel, and Microsoft leaders reinforcing strategic partnerships and ecosystem collaboration

• Customer and channel partner testimonials highlighting successful deployments and business outcomes

• Networking and engagement opportunities to strengthen relationships with key stakeholders and drive future business opportunities



Results



• 131 total attendees from 10 European countries

• 70 customers and channel partners engaged

• Achieved 100 % attendee satisfaction based on post - event survey responses

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