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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • Milano Cortina 2026 Sport Village

      To mark the official one-year countdown to the Olympic Winter Games, we designed and created the Milano Cortina 2026 Sport Village powered by Samsung & Enel: an open-to-all Olympic village spanning 6,000 m² in Piazza Duomo, combining sport and technology.

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    • Samsung | EuroCucina 2024

      At EuroCucina 2024, we presented the latest innovations for an increasingly connected home, highlighting new built-in products and their AI-powered functionalities.

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • FIORUCCI X SAMSUNG Launch Video

      Cheil Italia made a CGI video that immersed Samsung in the Fiorucci world. In a huge showcase, surrounded by lollipops, Galaxy S24 stands out. The iconic element of the new cover cards is indeed the lollipop, which brings a touch of irreverence and irony to the design of the new smartphones.

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    • Galaxy Watch Camp

      We invited 10 ambassadors to participate in an intense program of sports challenges, with Watch Ultra technology on their wrists. It all took place in the breathtaking scenery of the Dolomites. The result: an adrenaline-fueled hero video, and a full social activation.

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  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Samsung Roadshow 2025

      Samsung Roadshow 2025 is a traveling project that transformed a truck into a true technology hub. Inside, visitors had the chance to experience the new Galaxy devices firsthand and immerse themselves in underground-style activations.

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  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

    • Christmas CRM Activation

      For Samsung Members customers, we have come up with two digital activations to play with over the festive period: an advent calendar with “instant win” (Samsung prizes and product discounts) and a daily game with a story having multiple endings and vouchers on promoted products.

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  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.

    • RX INTELLIGENCE DISPLAY

      Cheil reimagined Samsung’s retail spaces with integrated display solutions that place users at the center of the experience, enabling on-demand information access while optimizing content management across more than 60 retail locations in Italy.

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