-
CHALLENGE
To create a space in the center of Milan that celebrated the sponsorship between Samsung and Milano Cortina 2026, offering citizens an engaging experience that combined Galaxy innovation with Olympic values.
IDEA
To mark the official one-year countdown to the Olympic Winter Games, we designed and created the Milano Cortina 2026 Sport Village powered by Samsung & Enel: an open-to-all Olympic village spanning 6,000 m² in Piazza Duomo, where sport and technology came together to deliver unique experiences. Two rinks – one for ice hockey and one for curling – immersed visitors in the Olympic atmosphere, while two experiential areas, one by Samsung and one by Enel, inspired guests through innovation.RESULTS
The project achieved outstanding visibility and engagement, generating 950 media mentions and 860 published articles. Over a 28-day period, the activation attracted 79,750 visitors, confirming its strong public impact and widespread media resonance.
