Back

Samsung Roadshow 2025

Samsung Electronics

A nationwide journey across Italy’s main shopping malls to bring Galaxy innovation directly to people, through immersive and surprising experiences.

: CHALLENGE

To design an experiential format capable of showcasing the new Samsung Galaxy devices with a language that is accessible, engaging, and close to the public, turning technology into everyday discovery.

IDEA

Samsung Roadshow 2025 is a traveling project that transformed a truck into a true technology hub.
Inside, visitors had the chance to experience the new Galaxy devices firsthand and immerse themselves in underground-style activations.
A modular and adaptable format, designed to surprise at every stop.

RESULTS

The activation generated a total traffic of 57,536 visits, with an average daily traffic of 1,016 users. Overall, 47,947 experiential interactions were recorded, averaging 847 experiences per day, resulting in a solid conversion rate of 2.0%.