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Galaxy Watch Camp

Samsung Electronics

With Samsung and the Galaxy Watch Ultra, we have reached a peak. Of pure adrenaline.

: CHALLENGE

Organize and document a field test of the incredible potential of Galaxy Watch Ultra. The smartwatch born to stop at nothing. Not even a mountain.

IDEA

We invited 10 ambassadors to participate in an intense program of sports challenges, with Watch Ultra technology on their wrists. It all took place in the breathtaking scenery of the Dolomites.

The result: an adrenaline-fueled hero video, and a full social activation.

RESULTS

The Galaxy Watch Camp delivered strong visibility and engagement across key digital platforms. The hero video and social content generated a combined impact of over 1.7 million views and impressions, with YouTube reaching 980,000 views and Instagram delivering 750,000 impressions. The activation successfully amplified the positioning of Galaxy Watch Ultra as a high-performance smartwatch built for extreme conditions, reinforcing its credibility through authentic, high-adrenaline storytelling set in the Dolomites.