BACKGROUND:

K-文化在台灣持續受到高度關注，具備擴大韓國觀光行銷的市場潛力。

透過與地方政府及國內外旅遊業者合作，強化來韓旅遊推廣並提升市場滲透率。

運用 K-food、K-drama、K-entertainment 等熱門 K-Content，吸引 20–40 歲女性及 MZ 世代，提升台灣消費者的訪韓旅遊意願。

Capitalize on the continued popularity of K-culture in Taiwan to expand Korea tourism marketing.

Strengthen inbound tourism promotion through partnerships with local governments and domestic/international travel partners.

Leverage popular K-content—including K-food, K-dramas, and K-entertainment—to engage key audiences, especially women aged 20–40 and the MZ generation, and increase travel intent to Korea.

SOLUTION: 

一站式整合活動執行解決方案，並搭配公司內部跨部門協作機制，以因應現場營運全流程。

One-stop integrated event execution solutions, supported by seamless cross-functional collaboration to ensure smooth end-to-end event operations.

RESULTS/KEY FIGURES: