[品牌意識]Acer 海外市場娛樂 IP 行銷專案

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「2025 AAA 亞洲明星盛典及 ACON 音樂節」合作,為廣大消費者帶來前所未有的科技購物體驗與超值回饋!

BACKGROUND:

AAA 迎來10週年並首次於台灣舉辦,宏碁作為贊助品牌參與盛典,並邀請品牌代言人 SB19 出席活動,透過大型娛樂盛會提升品牌曝光與區域影響力。

As the AAA Awards celebrated its 10th anniversary and was held in Taiwan for the first time, Acer joined as a sponsor and invited brand ambassador SB19 to attend the event, aiming to enhance brand visibility and strengthen regional presence through a major entertainment platform.


SOLUTION:

韓國藝人合作未能定案,專案改以強化媒體曝光與 Acer 品牌代言人置入,持續達成品牌宣傳目標。

Due to the inability to finalize a Korean celebrity partnership, the campaign pivoted to enhanced media exposure and Acer ambassador integration to achieve branding objectives.


RESULTS/KEY FIGURES:

12/6(六)AAA 2025 頒獎典禮

現場觀眾:51,000
Weverse 同步觀看:40+
電視總觀看:124+

Dec. 6 (Sat) | AAA 2025 Awards

Attendance: 51K
Weverse Live Viewers: 400K+
TV Audience: 1.24M+

12/7(日)ACON 音樂節

現場觀眾:26,000
Weverse 同步觀看:約40
累計觀看:128+

Dec. 7 (Sun) | ACON Festival

Attendance: 26K
Weverse Live Viewers: ~400K

Total Views: 1.29M+