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BACKGROUND:
AAA 迎來10週年並首次於台灣舉辦,宏碁作為贊助品牌參與盛典,並邀請品牌代言人 SB19 出席活動,透過大型娛樂盛會提升品牌曝光與區域影響力。
As the AAA Awards celebrated its 10th anniversary and was held in Taiwan for the first time, Acer joined as a sponsor and invited brand ambassador SB19 to attend the event, aiming to enhance brand visibility and strengthen regional presence through a major entertainment platform.
SOLUTION:
韓國藝人合作未能定案,專案改以強化媒體曝光與 Acer 品牌代言人置入,持續達成品牌宣傳目標。
Due to the inability to finalize a Korean celebrity partnership, the campaign pivoted to enhanced media exposure and Acer ambassador integration to achieve branding objectives.
RESULTS/KEY FIGURES:
12/6(六)AAA 2025 頒獎典禮
•現場觀眾:51,000 人•Weverse 同步觀看:40萬+•電視總觀看:124萬+Dec. 6 (Sat) | AAA 2025 Awards
•Attendance: 51K•Weverse Live Viewers: 400K+•TV Audience: 1.24M+12/7(日)ACON 音樂節
•現場觀眾:26,000 人•Weverse 同步觀看:約40萬•累計觀看:128萬+Dec. 7 (Sun) | ACON Festival
•Attendance: 26K•Weverse Live Viewers: ~400K•Total Views: 1.29M+