BACKGROUND:

為推廣 Galaxy S25 旗艦系列上市，結合《Pokémon GO》IP聯名打造沉浸式體驗活動，以「發現神隊友」概念強化AI功能認知與產品體驗，提升消費者參與度與品牌好感。

To support the launch of the Galaxy S25 flagship series, Samsung partnered with the Pokémon GO IP to create an immersive experiential campaign under the concept of “Finding your good partners ,” enhancing awareness of AI features and strengthening product engagement and brand affinity.

RESULTS/KEY FIGURES: