BACKGROUND:

適逢 Binggrae 品牌成立 50 週年，我們攜手台灣知名蛋糕品牌紅葉蛋糕推出期間限定聯名商品，以「為 Binggrae 慶生」為核心概念，打造兼具紀念意義與話題性的品牌合作。結合 Binggrae 的正宗韓國品牌魅力與紅葉蛋糕深植台灣市場的品牌影響力，透過跨品牌聯名創造全新消費體驗，吸引不同客群關注，並進一步提升品牌好感度與市場聲量。

In celebration of Binggrae’s 50th anniversary, we have partnered with the renowned Taiwanese cake brand Red Leaf Cake to launch a limited-edition collaboration. Centered around the concept of “celebrating Binggrae,” this partnership aims to create a meaningful and buzzworthy brand collaboration. By combining Binggrae’s authentic Korean brand charm with Red Leaf Cake’s strong presence in the Taiwanese market, this cross-brand collaboration delivers a fresh consumer experience, attracts diverse audiences, and further enhances brand favorability and market visibility.

RESULTS/KEY FIGURES: