BACKGROUND

Together with Warner Bros. and DC Studios, we were tasked with creating a landing page that seamlessly bridges the cinematic universe of DC superheroes with Samsung’s cutting-edge display technology. The platform needed to do more than present a product offering — it had to evoke genuine emotion, capture attention instantly, and immerse users in a world where entertainment and innovation collide. The challenge was to translate the epic scale, energy, and emotional intensity of superhero cinema into a digital environment that not only inspires but also actively supports purchase decisions.

SOLUTION

To meet this ambition, we designed a digital experience that goes far beyond a traditional campaign landing page. Arial",sans-serif;mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin;mso-ansi-language:PL;mso-fareast-language: EN-US;mso-bidi-language:AR-SA">Our concept was built around immersive storytelling — combining cinematic narrative techniques with interactive digital mechanics. By blending motion, depth, and user-driven interactions, we transformed the page into a fully-fledged brand experience. Each element was designed to pull the user deeper into the story, extend time spent on the page, and create an emotional bond between the DC universe and Samsung’s technological excellence.
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1. An interactive landing page designed for both mobile and desktop,

2. Adaptation of the page to the requirements of e-retailers (Euro RTV AGD, Media Expert, X-KOM, Neonet),

3. Use of Superman motifs: animations, parallax effects, and dynamic visual transitions,

4. Production of a complete set of web banners and assets tailored to various placements.

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RESULTS

The result was a landing page that successfully merges the emotional force of the DC universe with Samsung’s technological leadership. The experience captures attention, sustains engagement, and strengthens brand perception — while effectively supporting sales performance. It stands as a compelling example of how entertainment-driven storytelling can elevate e-commerce into an immersive, high-impact brand experience.