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Samsung tasked us with creating a campaign to spotlight the diverse products in their ecosystem and how they interconnect. Although all these devices are smart, not all users necessarily are too
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Smart Home Alone
Connection between devices is also just a lot of fun. This thought took us back to a universally childhood memory: the thrill when parents left and the house was just for you and your siblings. In the interconnected world of today, this moment reaches a whole new level of awesomeness.
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Create a fun story for your brand?
Tim van der Sijde
Managing Director
t.vdsijde@cheil.com