Know your rights
Ministerie van Sociale Zaken en Werkgelegenheid
Many young people have a part-time job, holiday job or internship. They and their employer must adhere to rules. It is therefore important that young people know what rights and obligations they have.
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The Ministry of Social Affairs and Work asked us to develop a awareness campaign to address the rights young people have. So we can prevent the risk of misunderstandings at work and reduce the risk of conflict. In short: more job satisfaction!
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#daretoask
We developed a campagin based on behaviour science insights where MBO students asked their peers questions related to work and their contract. #durftevragen. The campaign was seen on social media and Out of Home nearby school. And on the website the young people could find all the rights and obligitations in understandable language.
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In-house Production
This low budget campaign was completely developed in-house with our own content production team. We delivered 3 abri's, 3 digital out of home video's, 3 social video's in all relevant sizes and the website.
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Judith Langeslag
Sr. Account Director
j.langeslag@cheil.com
