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As Christmas approached, we decided to evoke the nostalgic feeling we all remember from our childhood, much like Samsung's foldable phone does.
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Swing me a Song
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We created the Samsung Magic Swings - a combination of 3 giant Galaxy Flip phones with 3 swings in between. As you swing, the movement generates music, allowing multiple people to create their own compositions.
Besides swinging you could get inside the Flip phones to experience 3 different settings to create your own social content: sharing a kiss under the mistletoe, taking a selfie with angel wings, or capture yourself within a black-and-white optical illusion.
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Flipping great results
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Results
The swings were located at Plaisir D'Hiver, Brussels' famous Christmas market from late November to early January. In addition, they were located on the Kunstberg and offered a magical view of Brussels.
The activation led to millions of swing users and resulted in hundreds of Instagram stories and social shares, making the new Flip phone the talk of the town.
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0 - Empty swing time
1 million+ - Visitors to the Plaisir D'Hiver Christmas F
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Loesje de Vriese
Agency Lead Belgium
l.devriese@cheil.com