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Busstop Takeover

Samsung

When Samsung launched their new Flip Phone in the Summer of 2022, they presented us with a challenge: create an activation that will make the new Flip phone the talk of the town.

: Flipping waiting area's

In crowded waiting areas, we replaced chairs in bus shelters with giant Galaxy Z Flip4 phones. Flip it open and sit down to immerse yourself in the device's unique selling point. Mundane waiting rooms turned into fun and shareable spaces. The stops gained internet fame and thousands of travelers interacted with Samsung's latest phone in a memorable way.

5 high traffic and premium locations in Belgium
2 x Brussels
2 x Antwerp
1 x Liege

Campaign duration: 4 weeks

: Nathalie De Kerf
Sr. Project Manager
n.dekerf@cheil.com