BACKGROUND: For over 25 years, Hana Bank Canada grew alongside Korean-Canadian communities. As generations shifted, brand awareness and leadership perception needed reinforcement, both for new arrivals and long-standing customers.

SOLUTION: We built a campaign around a simple but meaningful fact: Hana, means One, in Korean. Under "The concept of "One Question". The brand asked: "Do you have Hana - the one?" Strategic OOH placements were done across Toronto, Vancouver and Calgary met Korean communities at key life moments, from established neighbourhoods to airport terminals, positioning Hana as the one bank that understands every stage of their journey.