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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • Samsung × ENHYPEN Fan Experience

      Samsung set out to make Galaxy S24 relevant to Gen Z by aligning the device with how fans capture, shape, and share cultural moments.

      Learn more

    • Samsung × Google Museum Experience

      Samsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.

      Learn more

  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • Samsung × ENHYPEN Fan Experience

      Samsung set out to make Galaxy S24 relevant to Gen Z by aligning the device with how fans capture, shape, and share cultural moments.

      Learn more

    • Samsung Live!

      Samsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.

      Learn more

  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Samyang Buldak Sauce Exchange Activation

      Buldak introduced its signature heat to the U.S. hot sauce category by connecting digital curiosity with real-world trial.

      Learn more

    • Samsung × Google Museum Experience

      Samsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.

      Learn more

  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

    • Samyang Buldak Sauce Exchange Activation

      Buldak introduced its signature heat to the U.S. hot sauce category by connecting digital curiosity with real-world trial.

      Learn more

    • Samsung Live!

      Samsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.

      Learn more

  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.

    • Samsung × Google Museum Experience

      Samsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.

      Learn more

    • Samsung Live!

      Samsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.

      Learn more