Present ~ 2010s

2020
  • Acquired Chinese Social big data analytics service provider 'ColourData'
2019
  • 40th anniversary of Cheil Worldwide Idea Festival, an ad contest for undergraduates
2018
  • Cheil successfully planned and organized opening/closing ceremonies for 2018 PyeongChang Winter Olympics
  • Acquired Romania-based digital marketing shop 'Centrade'
  • Acquired Indian digital transformation company 'Experience Commerce'
  • Cheil wins 10 metals at Cannes Lions
2017
  • Cheil wins a record-high of 123 awards at major AD awards including Cannes Lions
  • Acquired 'Pricing Solutions Limited (PSL)', a Canada-based B2B consulting firm
  • Publishes special 500th edition of Cheil Magazine (1975~2017)
  • Launches big data-based 'Next Media Solution'
2016
  • Cheil wins prizes at major award shows including ADFEST, One Show, D&AD, Cannes Lions, Spikes Asia, Clio Awards and LIA
  • Cheil executes integrated marketing activities for 2016 Summer Olympics
  • Acquired Founded, a UK-based B2B creative agency
  • Acquired SAMSUNG Lions baseball team
2015
  • Cheil sweeps prizes with Look at Me campaign at international award shows including ADFEST, One Show, D&AD, Cannes Lions and Spikes Asia
  • Cheil Greater China dominates China's two prominent award shows and wins 2 Best Agency of the Year titles
2014
  • Acquired SAMSUNG Blue Wings Football Club and Samsung male and female basketball teams
  • Launched a new media solution, Media Cube
  • Acquired Iris Worldwide, a UK-based shopper marketing firm
2013
  • Cheil becomes the industry’s first to sweep the grand prizes of major ad awards,including Cannes Lions, Spikes Asia, and Clio Awards
  • GCSC (Good Company Solution Center) is established
  • The DnA Center is established
2012
  • Cheil wins the highest number of prizes at Cannes Lions among Korean ad agencies (12 prizes in the main categories)
  • McKinney of the US is acquired
  • Bravo of China is acquired
  • Cheil becomes Korea’s first ad agency to win the grand prize at Spikes Asia
2011
  • Cheil becomes Korea’s first ad agency to win the grand prize at Cannes Lions
  • Cheil establishes One Agency in Dubai, UAE
  • Cheil executes PR and marketing activities and presentations for PyeongChang bidding for the 2018 Winter Olympics
2010
  • Cheil executes comprehensive PR activities for the 2010 G20 Seoul Summit

2000s ~ 1990s

2009
  • Cheil becomes the industry’s first to win the grand prize at the Korea Ad Awards for three consecutive years
  • The Barbarian Group of the US is acquired
  • OpenTide China is acquired
2008
  • The company name is changed to “Cheil Worldwide”
  • Shares of Beattie McGuinness Bungay of the UK are acquired
  • Cheil becomes Korea’s first ad agency to win the gold prize at The One Show
  • Cheil becomes Korea’s first ad agency to win the silver prize at the Young Lions Competition of Cannes Lions (cyber)
2005
  • Cheil executes Korean cultural events for the 2005 APEC Summit
  • Cheil stages the ceremony to celebrate the restoration of CheongGyeCheon
2004
  • Cheil designs and stages the opening ceremony for ANC 2004
2002
  • Cheil stages the opening ceremony for the 2002 FIFA World Cup
2000
  • Joint venture company Hakuhodo-Cheil is established
  • The Brand Marketing Institute opens
1998
  • Cheil lists stocks for the first time among Korean ad agencies
1997
  • Cheil becomes Korea’s first ad agency to win the gold prize in Cannes Lions
1994
  • The New Ad Service is declared
1992
  • The New York City branch is established
1991
  • The industry’s first marketing institute is established
  • Cheil establishes the marketing expert course jointly with the University of Pittsburgh

1980s ~ 1973

1989
  • Joint venture subsidiary Cheil-Bozell is established
1988
  • The industry’s first overseas network is established (Tokyo, Japan)
1979
  • The industry’s first advertising yearbook is published
1978
  • The 1st Ad Critique and Advertisement Contest for College Students takes place
1977
  • The industry’s first Annual Consumer Research is carried out
1975
  • The first issue of in-house newsletter Cheil Worldwide is published
  • The first class of openly recruited employees joins the company
1973
  • “Cheil” is founded
  • Cheil DnA Center

    DnA Center is a division focused on data marketing strategy with an aim to enhance performance. From collecting and analyzing real-time digital data, we draw strategy and insights, execute them through automated marketing platforms, and consistently measure consumer responses. Based on measured performance, we restructure our strategies and insights in order to increase efficiency for our clients.

  • Offering an integrated marketing strategy using consolidated data

    Based on our data & tech expertise, and comprehensive understanding in campaigns and media, DnA Center analyzes disparate data and provides a strategy to manage the overall marketing performance. We help increase website visitation rate among audiences who were exposed to ads through connected analysis of media and dotcom data, entice customers' revisitation by linking this data with CRM, and ultimately offer an integrated marketing strategy that induces online purchasing.

  • Strategy to CONNEC+

    We provide various data marketing solutions based on platform expertise including, but not limited to AdobeㆍGoogleㆍMS.
    ➊ Data Governance Strategy
    - Setting organizationㆍR&Rㆍcapabilitiesㆍtools for data marketing
    ➋ Marketing Budget Optimization
    - Offering marketingㆍmedia mix based on sales analysisㆍmodeling
    ➌ Customer Behavior Analysis
    - Web Analytics and social media channelㆍviral analysis
    ➍ Planning Based on Customer Data
    - Campaign strategy of 1st party data using DMP/CDP
    ➎ Media Execution Linked to Data
    - Data-based targeted advertising
    ➏ Performance Optimization
    - Optimizing performance via connecting media, dotcom, sales data
    ➐ Real-Time Performance Dashboard
    - Providing dashboard powered by Power BI/Tableau/Data Studio

  • Newness

    If it’s not new, it’s not creative. In Cheil Worldwide, creativity is not just creativity that is original and eye-catching, but the solution to solve client's problems that have become more complex and diverse.

  • Creative to CONNEC+

    We offer top-notch creative solutions that move the market and consumers through CONNEC+ - forging connections between all the marketing silos - using mass media, promotions, events, out-of-home, online, mobile, IPTV, and more. We have won 100+ creative accolades at Cannes Lions including Innovation Grand Prix, Media Grand Prix, and Titanium Lion.

  • Know-how to find the best media solution

    We find the best media solution through CONNEC+ among all consumer touchpoints such as digital media, retail, events, exhibition, PR, out-of-home, sports marketing as well as broadcast and print media. We promise the most effective media solution that can cope with client marketing situations and solve problems directly.

  • Industry-leading purchasing power

    The greater the purchasing power, the more you can negotiate with individual media. Cheil Worldwide has overwhelming media purchasing power in all media such as broadcasting, printing, outdoors, and online so that clients can carry out campaigns at the desired time and media.

  • Practical campaigns using media characteristics

    Based on the knowledge of knowing the characteristics and effects of all mediums, from traditional media to new media, Cheil Worldwide realizes synergy between media. It is new creativity that utilizes the characteristics of media to provide the most effective touchpoint between the brands and consumers.

  • Media to CONNEC +

    Cheil Worldwide has developed three next-generation media solutions based on its industry-leading media capabilities. The marketing mix modeling solution presents optimized guidelines by analyzing the impact of various marketing activities of the client on sales. The 4-screen optimizer measures the integration effect of TV, digital, and theaters. The media dashboard system allows one to monitor the campaign execution status on the web in real-time.

  • Fusing creativity and technology

    Mastery of creativity requires the constant adoption of new technology. Our technology experts use their state-of-the-art knowledge to resolve client issues effectively across ATL, BTL, interactive media, and more.

  • Social media marketing platforms

    Our social media center maximizes the impact of popular social channels. Our rich media platform delivers compelling creative content by tapping into the full functional and emotional features of mobile media.

  • Digital to CONNEC+

    We draw consumer insights based on data, and provide integrated digital marketing solutions through optimized creativity and media solutions across various digital media that include online, mobile, social, digital out-of-home, and more.

  • Experiences Informed By Purchase Behavior

    With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing.

  • Integrated Retail Solutions

    In order to encourage purchases, it is necessary to devise integrated retail solutions by forging an emotional connection between consumers and a company’s products and brands. Cheil Worldwide’s retail professionals in more than 30 countries analyze consumer purchasing behavior. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.

  • Retail to CONNEC+

    Cheil Worldwide's retail experts offer integrated retail marketing solutions by analyzing consumer's purchasing decision and behavior, formulating strategies that merge online and offline, and designing and building retail shops. Moreover, Cheil Worldwide has been recognized globally for presenting innovative digital retail solutions including virtual stores and campaigns using out-of-home QR codes. We will continue to lead retail marketing's evolution through providing practical solutions one step ahead.

  • Experiential marketing tailored to consumer touchpoints

    With our deep understanding of consumer purchase behavior, and consumer data amassed through our experience in both Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes events, exhibitions, sports, and retail marketing. We offer solutions on a whole other level, from organizing the world's most anticipated launching events where the latest products are revealed, to operating monumental events to raise the national prestige, or managing booths at international trade shows, and carrying out Olympic Games sponsorships and sports marketing.

  • Experience to CONNEC+

    We are expanding our service coverage in experiential marketing through refining target characteristics and offering a new form of creativity by connecting our data and tech capabilities. Cheil Worldwide offers the best experiential environment that combines online and offline across events, exhibitions and sports events based on immense data on consumer behavior, and our diverse on-site experiences.

  • Retail to CONNEC+

    Cheil Worldwide's retail experts offer integrated retail marketing solutions by analyzing consumer's purchasing decision and behavior, formulating strategies that merge online and offline, and designing and building retail shops. Moreover, Cheil Worldwide has been recognized globally for presenting innovative digital retail solutions including virtual stores and campaigns using out-of-home QR codes. We will continue to lead retail marketing's evolution through providing practical solutions one step ahead.