Cheil

About

Creating Connected Experiences That Matter

Our Positioning

We combine global scale with regional understanding, bringing creativity, data and technology together to create connected brand experiences that drive real business impact across the Adriatic region.

Data
Creativity Technology

We refine, integrate, and analyze the DATA—the starting point for deeply understanding consumers—to discover the genuine insights hidden within. The deep understanding of consumers transforms into powerful CREATIVITY in the hands of creators. It is then delivered to consumers in the most effective and efficient way through our TECHNOLOGY.

One of the world’s
top agencies

Cheil began in Seoul, South Korea, in 1973 with the pursuit of the first.
Since its founding, Cheil has maintained its position as the number one company in the South Korean industry for over 50 years.
It has also expanded its reach globally, growing into a global marketing agency with 56 offices in 48 regions,
9 subsidiaries, and over 8,000 employees.

Biggest agency company
#11 (2025)
Creative 100 Rankings
#12 (2024)

Full-service
marketing agency

Our business areas span the entire spectrum of marketing, from brand management to e-commerce and customer management.

You can handle all your marketing needs with us.

Creative We develop creative platforms, campaign concepts, and content that turn brand strategy into distinctive ideas across channels and markets.
Advertising We manage brand identity and messaging across ATL, BTL and digital channels, from strategy and planning to execution and campaign delivery.
Influence & Social We build social and influencer strategies, create platform-native content, manage creator collaborations, and drive meaningful community engagement.
.com We build and operate official websites and digital hubs for companies and brands, covering content, UX/UI, optimization, and ongoing platform management.
CRM We strengthen customer relationships and increase LTV through personalized communication, loyalty programs, lifecycle marketing, and automation based on customer data.
E-commerce We create strategies and campaigns that drive online sales across owned platforms and e-commerce ecosystems, combining media, content, promotions, and performance optimization.
E-store We plan, build, and operate online stores, managing products, promotions, platform content, and day-to-day sales operations.
Health & Wellness We provide specialized solutions for healthcare and wellness brands, from strategy and content to communication and platform development.