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Capabilities

Cheil Philippines office Cheil Philippines office

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • K-Sarap Talaga! NutriAsia’s Korean Cuisine Domination

      The campaign, built around the catchy "K-Sarap Talaga!" & “Oppa-approved” slogans, successfully positioned the new line as the essential tool for effortless Korean meals at home.

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  • Content & Production

    To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.


    • Galaxy Campus

      Galaxy Campus is a premiere student ambassadorship program for the Philippines' best and brightest.

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  • Experience & Operations

    This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying

    • Galaxy AI Festival: Galaxy S24 Series Consumer Launch

      Hype & Awareness: Single-day, high-energy launch to debut Galaxy AI

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    • Galaxy AI Festival: Galaxy Z Fold6 & Z Flip6 Consumer Launch

      Scale & Fandom: Single-day outdoor festival to demonstrate FlexCam and AI in a content creation context.

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  • Data & Analytics
    We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.
    • Zic: Building Trust and Preference Through High-Value Consumer Experience

      Zic: Building Trust and Preference Through High-Value Consumer Experience

      The ZIC Protech Pitstop activations, supported by continuous OOH visibility, successfully positioned ZIC as the premium, trusted lubricant—turning mall visitors into informed consumers and building a strong, lasting brand following.

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  • Tech & System Implement
    We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.

    • Galaxy AI Pop-up Store at Galaxy AI Festival

      Galaxy AI Pop-up Store at Galaxy AI Festival

      A Galaxy AI Pop-up Store was launched simultaneously, allowing fans to transition directly from the high-energy concert environment to a hands-on product trial.

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