On August 8, 2025, at the Grand Hyatt Manila, Cheil was honored to be recognized for our work in pioneering a new "Phygital" ecosystem for Samsung.

Cheil Philippine' 2025 win represent a fundamental shift in consumer engagement—moving beyond traditional product launches to bridge high-impact physical experiences with massive digital scale.

By transforming the BGC Amphitheater into a live education hub, we created a seamless loop between on-ground depth and online reach. The synergy between Global Tech Experts from Meta, Google, and TikTok and Cheil Philippines' #TeamGalaxy KOLs fueled a nationwide digital conversation that set a new industry benchmark for digital excellence.

Marketing Excellence Awards 2025 was held in Manila, Philippines at August 8th 2025.