Encompassing a range of OOH, print and social videos, this stunt from Cheil New Zealand for Samsung has taken the internet by storm. In just three days since launch, the campaign has been covered in 106 media publications around the world with over 8.3 million organic views across all three videos. 

Understandably, Tim Cook from Palmy is over-the-moon about his new-found fame (and Galaxy Z Fold8). On an interview with MORE FM Manawatu, Tim mentioned that even his daughter in Melbourne was being contacted by a Brazilian journalist over the stunt.  

And if that’s not a sign of a viral campaign, then we’re not sure what is.