About Us
Hi, we're Cheil.
A small, smart, tech-powered creative powerhouse in the big, bad world of creative excellence. A bit like New Zealand.
We are pioneers, explorers, entertainers. We are storytellers, filmmakers, writers, digital experts, tech geeks and production specialists. We use these talents to tackle creative business problems in the new era in which we live.
Sure, we can use all the standard agency jargon to describe ourselves, but why? Then we would just sound like everyone else, and that would be boring.
Hi, we're Cheil.
A small, smart, tech-powered creative powerhouse in the big, bad world of creative excellence. A bit like New Zealand.
We're new. ish. But our global network isn't.
We're backed by over 7,000 other employees in over 40 countries.
We are pioneers, explorers, entertainers. We are storytellers, filmmakers, writers, digital experts, tech geeks and production specialists. We use these talents to tackle creative business problems in the new era in which we live.
Sure, we can use all the standard agency jargon to describe ourselves, but why? Then we would just sound like everyone else, and that would be boring.

But by now you're probably asking yourself, why should you use Cheil?
Because we'll spend more time adding value to your business than looking for clichéd ways to describe our own.
Because wherever you find potential customers, you'll find us working our magic.
And because, unlike others, we're not dinosaurs. We're a brand-new species,
and now is your opportunity to discover what we can do.
At Cheil we prefer to be honest and straight to the point.
So, let's get on with it.
Our Leadership
Our Leadership
1991년 제일기획에 입사한 후 인터랙티브 마케팅 팀장, 애니콜 AP팀장, 전략기획팀장, 중국법인 담당 주재원 등을 지냈으며, 2011년 임원에 위촉된 후 중국RHQ장, 비즈니스 1본부장, 디지털부문장,
비즈니스 1부문장을 역임했습니다. 2023년 1월 제일기획의 13대 대표이사에 취임했습니다.