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Samsung Glare Free - Eden Park

Samsung

To demonstrate the power of Samsung's Glare Free TVs, we put it to the ultimate test - under the lights of Eden Park stadium.

Content creation service

Ideation, design, content creation, video production

To promote Samsung's new range of Glare Free TVs, we created a campaign that put it under the ultimate test. No actors. No special effects. Just 400+ lights from New Zealand's most iconic sports stadium.

Cheil concepted, shot and produced this ad campaign, which rolled out across YouTube and social media platforms.