We commissioned New Zealand artists to design an in-store experience highlighting the launch of new Samsung Galaxy phones that would resonate with Kiwi audiences, with artists using the new devices in the creation of their work.

The smartphone for creatives

How do we prove that the latest Galaxy smartphones aren’t just for selfies or gaming, but are incredible creative tools as well?

We commissioned local artists Barry Ross Smith and Isaac Trebilco to prove it. They created bespoke artworks and installations on the Galaxy devices with a level of detail only made possible by these smartphones.