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Cycling is a sport of stories
Of all the races, the Tour de France is the most beautiful story. And in each stage, each Team Sunweb rider experiences his own heroic adventure. That adventure wears into his tires mile by mile during the stage. That's why this Tour we are turning those tires into unique Samsung Galaxy smartphone covers. From road bike tire to smartphone cover within 24 hours. 21 stages, 21 stories, 21 unique smartphone covers. Every night after the stage, we gave one away during the cycling talk show Tour du Jour.
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Ton van Jole
Associate Creative Director
t.vanjole@cheil.com