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Crèchetest

Samsung

Before the phones leave the factory, they are extensively tested. Samsung The Netherlands asked us to match the message of the international Quality check campaign. But with a little more emotion and a higher engagement level.

: The ultimate practical test.

We wanted to take the test out of the factory and run it by people themselves. And who ideally puts the quality of your phone (or, in fact, all your expensive fragile gear) to the test? Exactly! That's why we came up with the "crèche test": a test performed by toddlers in the nursery.

: Awards

ADCN - CRAFT FILM: SHORTLIST
ADCN - BRANDED CONTENT & ENTERTAINMENT: SHORTLIST

: Do you dare to put your products to the test?

Tim van der Sijde
Managing Director
t.vdsijde@cheil.com