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The challenge with building a Samsung Experience Store (SES) is to create a physical hub that embodies the essence of the brand within a city's core. It is a place where people can immerse themselves in the world of Samsung, interact first-hand with our products, and fully experience the innovative MX products Samsung has to offer.
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Stores with a story
We have established Samsung Experience Stores in several cities, including Utrecht, Breda, Brussels, Wijnegem, Charleroi and Mons. Each shop embodies an open and well-lit atmosphere, with a strong focus on providing great service.
For each location, we have created unique shopping experiences through local display concepts, customised furniture, thoughtfully designed shop layouts, tailored communication strategies, immersive experiences and engaging activities.