Know More Train Better
Samsung ✕ Basic-Fit
For the launch of the Samsung Galaxy Watch7, we built a content ecosystem inside Europe’s largest gym chain. From cardio queens to strength bros, early risers to resolution starters. We tailored dozens of smart, snackable content pieces to reach them all.
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The Gym as Medium
Every screen inside Basic-Fit became a moment to spark curiosity, drive relevance, and show how knowing more helps you train better. Different audiences, different formats, different times of year. One goal: make Samsung the most useful brand in the room.
The results were clear with a wopping 89% purchase intention for the Watch 7 amongst gym goers (300 % above benchmar
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Do you want to know more?
Nathalie De Kerf
Account Director
n.dekerf@cheil.com