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We're thrilled to be working with Nongshim to bring their bold instant noodles to food lovers across Europe, starting with the Netherlands, France, Germany, and Poland. This exciting collaboration will introduce Nongshim as more than just a convenient meal - it’s a celebration of true, flavorful taste, Korean culture and (spicy) joy.
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Bringing Bold Flavors to Europe: Our Ambitious Campaign with Nongshim
Our partnership with Nongshim marks a key step in their European growth journey. Together, we're crafting a campaign that goes beyond the traditional approaches of sampling and discounts. We’re bringing the "Spicy Joy" of Korean culinary culture to life through bold social content and engaging activations that forge a real connection with consumers. Our shared ambition is to show that Nongshim is not just about convenience, but about delivering authentic, delicious flavors that even the most discerning foodies will appreciate. With our experience in expanding brands across markets, we’re excited to make Nongshim a household name and give it a strong foothold in the European food scene.
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Join in on the fun!
Judith Langeslag
Sr. Account Director
j.langeslag@cheil.com