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A multi-market, multi-audience campaign.
This campaign celebrates the power of working out together and the shared energy that makes Basic-Fit feel like a community. It rolled out across six European countries.To remain relevant for every fitness target group across Europe, we helped develop modular assets that are continuously updated within a six-week test-and-learn cycle and tailored to the preferences of European audiences.Local influencers appear in each market to create even more cultural relevance.So what are you waiting for?
Join the Feel Good Club.
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1 Big Idea / 6 Markets / 1000+ Assets
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Want to join the club?
Sanne Houterman
Strategy Director
s.houterman@cheil.com