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CHALLENGE
In a technology market where smartphones all look the same, Samsung Galaxy devices stand out for the many advantages they offer, both in terms of services and technical features. How can this be demonstrated to Italian consumers?
IDEA
"By developing a multi-subject digital and social campaign across multiple channels, explaining to everyone why it's always... #BetterWithGalaxy (#MeglioConGalaxy). To do this, we creatively used an unconventional language: that of the spontaneous contents of the web.
RESULTS
The campaign delivered strong results across digital and social channels, reaching a wide Italian audience and generating significant engagement. Overall, the initiative achieved more than 266 million impressions, significantly amplifying the #BetterWithGalaxy message. On social media, the campaign reached over 14.6 million users, while the digital campaign recorded excellent performance metrics, with a video completion rate (VTR) of 80% and a click-through rate (CTR) reaching up to 1.11%, with an average of 0.56%. These results confirmed the effectiveness of the cross-channel strategy and the impact of using a spontaneous, web-inspired language to communicate the unique advantages of Galaxy devices.
