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CHALLENGE
To break the news in an impactful and memorable way about the new Renault vehicles, both for private and business customers, highlighting not only their amazing performance but also their innate care for the environment.IDEA
A series of both physical and digital events, including Press Conferences and Test Drives for journalists. Cheil Italia took care of the entire organisation chain, from concept design to web communication and the spectacular and scenic ad hoc set-ups.
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