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CHALLENGE
To open, after the one in Milan, a Samsung SmartHome also in Naples, with the best of connected technologies, from air conditioning and heat pumps to home appliances; visitable both physically and with a virtual tour.
IDEA
" We realized a real home where experiencing firsthand the benefits and innovations of a Samsung connected home.
A challenge in terms of both physical and digital design that led us to redesign a 150-square-meter space efficiently and create a 3D version for the web, for an interactive and highly immersive tour.RESULTS
The project achieved strong recognition within the retail and design industry, earning 2nd place at the DIVA Awards in the “Shop Fitting” category. The SmartHome in Naples successfully showcased Samsung’s connected ecosystem in a fully experiential environment, combining physical space design with a digital 3D tour to extend accessibility beyond the store. The initiative reinforced Samsung’s positioning in the smart living segment and created an engaging destination where visitors could discover and interact with the brand’s connected technologies.
