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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • KTO While In Korea Campaign

      The campaign redefined KTO Indonesia’s role, not as a promoter of destinations, but as a storyteller of well-being. It built emotional bridges where marketing alone couldn’t. It reminded people that wellness isn’t just a place you go, it’s something you find along the way. And as the final frame fades to white, one truth lingers: “Korea answers with open arms — because While in Korea, you’ll find healing waiting in between the moments.”

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    • Samsung Galaxy Z Fold7 | Z Flip7 Unfold Power, Flip the Norm

      Cheil Indonesia was tasked to reignite brand desire by showing how the Galaxy Z series isn’t just a phone—it’s a statement of attitude. Thus, the campaign “Unfold Power. Flip the Norm.” was born: a celebration of two sides of greatness—the powerfully productive Fold7 and the vibrantly expressive Flip7—through storytelling rooted in real people, pop culture, and music.

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  • Content & Production

    To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.


    • Samsung Galaxy S25 FE: Demi Apa?

      In today’s economy, Gen MZ consumers have become increasingly critical and value-driven. They aspire to upgrade to better tech experiences—but without paying premium flagship prices. Many hesitate between performance and practicality, stuck in the “mending ini atau itu?” dilemma. Enter Samsung Galaxy S25 FE—the “affordable flagship” designed to make that decision easy. Bringing flagship-grade cameras, Galaxy AI, and Gemini Live to a friendlier price point, S25 FE proves that innovation doesn’t need to break the bank. Cheil Indonesia was challenged to craft a campaign that turns skepticism into excitement, rational value into emotional FOMO, and proves that this smartphone truly delivers flagship quality worth every rupiah.

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    • Nusantara x Hangul

      Nusantara × Hangul became a love letter to Gen Z creativity, showing how Samsung empowers self-expression through art, language, and technology while reflecting their dual identity as global citizens and proud Indonesians.

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  • Experience & Operations

    This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying

    • Feel the Future. Touch the New Galaxy. Experience AI In Motion #AIUndestandsYou

      Nearly half of Gen Z in Indonesia are already using AI-powered platforms in their daily routines. They admire AI for making life easier, solving problems faster, and helping them brainstorm ideas when they feel stuck. To them, AI isn’t just a feature — it’s a companion that empowers them to do more, think faster, and express themselves more boldly.

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  • Data & Analytics

    We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.

  • Tech & System Implement

    We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.