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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • OOH Samsung x Jordane Saget

      How do you stand out in an oversaturated ad landscape? By turning the iconic Opéra Garnier OOH into a live artistic performance, Samsung and Cheil France, with Jordane Saget, reinvented OOH by blending art, design and eco-responsibility.

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    • Brand Book

      Turning an impact-driven idea into a desirable brand. By supporting Oleo 4 Good from day one, we built a scalable brand platform blending circular economy, green tech and social commitment to sustainably unite its ecosystem.

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • Galaxy S25 Series Pop-up

      Creating desire before first interaction was Samsung’s challenge. Through an immersive pop-up at Galeries Lafayette and a fully integrated activation, Cheil France turned curiosity into experience—and experience into conviction around Galaxy AI.

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    • B2B Summit

      When Samsung gathered global VIPs to shape its future strategy, the experience had to be flawless. At Palais Brongniart, Cheil France delivered a premium, seamless B2B Summit—described by attendees as “never been done before.

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  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Galaxy Experience Space

      How do you position Samsung as a cool tech brand for Gen Z? By turning Paris into an experiential playground through a city-scale takeover mixing pop-up, concerts, urban experiences and influencers—shifting product trial from retail to culture.

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    • 20KM Paris

      In a performance-driven market, Samsung chose running as a lifestyle. By supporting community-led running groups over time, Galaxy Watch positioned itself around enjoyment, connection and collective energy—culminating at the Paris 20KM.

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  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.