BACKGROUND 

Hosting is never a detail when it comes to gathering the people who shape a brand’s global strategy. For Samsung, this B2B Summit brought together exceptional VIPs from Korea and across the world to collectively define the brand’s vision for the future.
By choosing France as the host country, the challenge was twofold: to guarantee perfectly smooth organization while delivering an experience that met the highest standards of excellence and influence expected by a highly demanding audience.
How do you transform a strategic summit into a moment that is both structuring, inspiring and memorable? 

SOLUTION 

Cheil France delivered the end-to-end organization of the Samsung B2B Summit at the Palais Brongniart, from concept to full orchestration.
Our scope covered the entire experience:
- Event branding and look & feel
- A premium guest welcome tailored to an international audience
- Conference organization and video capture
- High-end product demonstrations
- An exceptional dinner
- Facilitation of networking between Samsung decision-makers and leaders
An experience designed to be frictionless, where every detail served the brand image, strategic content and relationships.