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Samsung Shop App

Samsung Argentina

App E-Commerce

: Background
With the Samsung Shop App, shopping for technology has become very easy. The app brings the entire Samsung universe together in one place, allowing you to discover products, access exclusive benefits, and make purchases quickly and securely. It's designed to keep pace with those who seek the best in innovation, without complications, from the device they use most every day: their smartphone.

Insights & Strategy
Today, buying technology is no longer just about choosing a product, but about enjoying an experience. The Samsung Shop App was created to be accessible to those who want everything, but without wasting time: discovering, comparing, and buying from one place. The strategy was to position the app as the new meeting point between innovation and practicality, showing that the best way to access the world of Samsung is literally in the palm of your hand.

Creative Idea
The creative idea was based on showing that the Samsung Shop App transforms the way we buy technology, making it simpler, faster, and smarter.
From dynamic content to digital actions designed to highlight the app's unique benefits, we sought to demonstrate that the entire Samsung ecosystem is just a tap away. Thus, the communication made the invisible visible: the convenience of comparing, purchasing, and receiving products securely, with exclusive benefits and in an environment designed for each user.

Execution
The execution combined a comprehensive digital strategy with pieces designed to highlight the Samsung Shop App user experience. Through short, dynamic, mobile-oriented content, we showed in a simple way how to navigate the app, access exclusive benefits, and shop from anywhere. The campaign was amplified on social media, vertical formats, and platforms relevant to the target audience, ensuring reach and frequency. The entire digital ecosystem worked together to reinforce the app's unique selling point: a fast, secure app designed to simplify the purchase of Samsung products.

Results
Shop App - Hot Sale: https://www.youtube.com/shorts/Et5eC89cTrE