Background

Samsung marked a turning point with the global launch of the Z Series. 

Devices designed for today's world, which don't demand anything from you but adapt to your needs.

For the launch in Argentina of the new Galaxy Z Fold7, Z Flip7, and Z Flip7 FE, we decided to run a campaign that would focus on two key areas: awareness and engagement.

Insights & Strategy

Unfolded Park was born out of a desire to take innovation beyond devices. 

To make it tangible, visible, participatory. And most importantly, to unfold it before our eyes.

The new Z Series invites you to discover how technology can reinvent everyday life, turn it around, and make it more fun. 

Creative Idea

Samsung Unfolded Park was an immersive experience held at Plaza de las Naciones Unidas in Buenos Aires, inviting visitors to discover the innovation of the new Galaxy Z Fold7 and Z Flip7 in a natural setting.

Through various interactive activities showcasing the most notable features of the new devices, the public was able to experience firsthand how technology unfolds to connect with creativity and fun.

Execution

A themed space inspired by the latest foldable devices was constructed. Slides, hammocks shaped like the most recognizable features of the Z Series, and interactive areas with different activities allowed visitors to experience the launch of the new devices in a fun way.

In addition, participants registered for Galaxy product giveaways, allowing them to experience innovation up close.

Results

Unfolded Park 1: https://www.instagram.com/reel/DMdda3-u_CO/ 

Unfolded Park2 : https://news.samsung.com/ar/samsung-inauguro-su-primer-unfolded-park