Cheil Vietnam’s growing list of creative and performance awards is not the result of isolated campaigns or one-off creative moments. It is the outcome of a consistent operating model Connec+ where Data, Creativity, Technology are fully integrated to deliver connected brand experiences and measurable business results.
Across years, platforms and categories, Cheil Vietnam’s work has been recognized for its ability to connect brands with consumers in meaningful, scalable, and performance-driven ways.
Laying the Foundations of Connec+ (2019)
Cheil Vietnam’s Connec+ journey began with a belief that creativity must work across the entire consumer journey. This was exemplified in 2019, when the Samsung Galaxy S10 Series Launch Campaign – “Be Unmistakable” received the Creative Excellence Campaign award at the Meta Creative Awards Vietnam.
The campaign went beyond visual creativity. Built on integrated planning, it aligned brand narrative, media strategy, and platform native execution into a single ecosystem, an early demonstration of Connec+ thinking, where creativity, data signals, and technology worked together to drive impact at scale.
Connecting Creativity with Platform Power (2022)
In 2022, Cheil Vietnam’s Connec+ model delivered breakthrough results by combining cultural creativity with platform-native activation and data-led optimization.
At the TikTok Awards, the Samsung Galaxy Z Fold | Flip 3 Launch Campaign – “Unfold Your Possibilities” became the first hashtag challenge campaign in the region to surpass 2 billion engagements. The success reflected a fully connected approach uniting creators, communities, content formats, media amplification, and real-time performance optimisation into one cohesive experience.
The same year, the Samsung Galaxy S22 Series Launch Campaign – “Let Your Night Side Rule” was awarded the Gold Trophy at the MMA Smarties Vietnam, recognizing excellence in integrated marketing communications. The campaign further received a Bronze Trophy at the MMA Smarties APAC, validating its effectiveness across markets.
These recognitions underscored how Connec+ transforms creative ideas into high-performing, full-funnel ecosystems where brand storytelling, media, and performance channels reinforce one another.
Delivering Integrated Experiences at Scale (2023)
In 2023, Cheil Vietnam continued to evolve its Connec+ approach with the Samsung Galaxy Z Flip4 | Z Fold4 Launch Campaign – “Curate Your Flex Mode”.
Designed as an end-to-end connected experience, the campaign integrated insight-led strategy, modular content systems, creator partnerships, platform-native media, and commerce touchpoints. Every element was designed to work together, ensuring both cultural relevance and measurable impact.
The campaign was recognized with:
- Gold Trophy at the MMA Smarties Vietnam
- Bronze Trophy at the MMA Smarties APAC
- Silver Trophy at the BSI Awards
These awards reflected the strength of Connec+ in action where integration is not an execution layer, but a strategic foundation.
Sustained Impact Through Integration (2024)
Cheil Vietnam’s Connec+ model continued to prove its long-term value in 2024. The Samsung Galaxy S22 Series Launch Campaign – “Let Your Night Side Rule” received a Gold Trophy at the BSI Awards, highlighting the enduring effectiveness of campaigns built on integrated strategy and connected execution.
That same year, Cheil Vietnam was named Creative Agency of the Year – Bronze at the TikTok Ad Awards Vietnam 2024. This recognition went beyond individual campaigns, acknowledging the agency’s leadership in platform strategy, creative innovation and performance-driven integration.
Additionally, the Woori Bank campaign – “Live in the Woo” earned Silver for Best Performance Campaign, reinforcing Cheil Vietnam’s ability to apply Connec+ thinking across categories—connecting creativity, data, and technology to drive tangible business outcomes.
Connec+: Where Creativity Delivers Results
Cheil Vietnam’s award-winning work demonstrates a clear truth: the most effective creativity is connected creativity.
Through Connec+, Cheil Vietnam delivers integrated marketing communications by design—connecting strategy, content, media, data, and technology into unified brand experiences. This approach not only earns industry recognition but also creates meaningful growth for brands in an increasingly complex and fragmented landscape.
As the industry evolves, Cheil Vietnam remains committed to advancing Connec+ turning integration into impact, and ideas into award-winning results.