Cheil has been recognized with a Webby Award for Best Immersive Technology Innovation for its Museum Tour experience, a program designed to transform how audiences engage with culture through connected, technology-driven experiences.

Developed to bring Samsung’s innovation to life in a meaningful and accessible way, the experience reimagined the traditional museum visit by turning passive viewing into active discovery. Through the integration of Galaxy devices and AI-powered interactions, visitors were able to explore exhibits in a more personalized, intuitive, and immersive way.

The program reflects Cheil’s commitment to creating connected experiences that matter — where technology, storytelling, and human curiosity come together to drive deeper engagement.

This recognition from The Webby Awards, one of the leading honors for digital innovation, underscores Cheil’s leadership in experience design and its ability to deliver work that not only captivates audiences, but also sets new standards for how brands connect with people.