About Us

Creating Connected Experiences That Matter

Data
Creativity Technology

We refine, integrate, and analyze the DATA—the starting point for deeply understanding consumers—to discover the genuine insights hidden within. The deep understanding of consumers transforms into powerful CREATIVITY in the hands of creators. It is then delivered to consumers in the most effective and efficient way through our TECHNOLOGY.

One of the world’s
top agencies

Cheil began in Seoul, South Korea, in 1973 with the pursuit of the first.
Since its founding, Cheil has maintained its position as the number one company in the South Korean industry for over 50 years.
It has also expanded its reach globally, growing into a global marketing agency with 55 offices in 46 countries,
10 subsidiaries, and over 8,000 employees.

Biggest agency company
#11 (2025)
Creative 100 Rankings
#12 (2024)

Full-service
marketing agency

Our business areas span the entire spectrum of marketing, from brand management to e-commerce, retail stores, exhibitions, and customer management.

You can handle all your marketing needs with us.

Advertising We consistently manage brand identity and messaging across ATL and digital channels based on strategy and branding. We plan and execute advertising and campaigns.
.com We build and operate official websites and digital hubs for companies and brands. We deliver brand experiences through content and UI/UX optimization, and manage touchpoints integrated with marketing and commerce.
CRM We enhance customer relationships and increase LTV (Customer Lifetime Value) by operating personalized marketing, loyalty programs, and marketing automation based on customer data.
E-store We plan, build, and operate online stores and e-commerce platforms. We generate and manage direct sales through product sales, promotions, and data-driven optimization.
Retail We deliver brand experiences through offline stores and distribution channels, managing consumer touchpoints through visual merchandising (VMD), in-store promotions, and omnichannel integration.
Exhibition & Event We plan and execute exhibitions, trade shows, brand events, and promotional activities to deliver experiential brand experiences. We implement participatory marketing that bridges offline and digital channels.
Health & Wellness We provide specialized solutions for the healthcare and wellness industry. We create differentiated value in the healthcare market through brand strategy, content, communication, and platform development.