About Us
Data
Creativity
Technology
We refine, integrate, and analyze the DATA—the starting point for deeply understanding consumers—to discover the genuine insights hidden within. The deep understanding of consumers transforms into powerful CREATIVITY in the hands of creators. It is then delivered to consumers in the most effective and efficient way through our TECHNOLOGY.
More than two decades connecting brands with people
Cheil arrived in Mexico in 2003. Since then, we have supported the evolution of local and global brands in an increasingly complex and competitive environment.
Today, with more than 20 years of experience, we rank among the top 7 advertising agencies in Mexico, according to Merca2.0’s ranking.
We are part of Cheil Worldwide, one of the largest marketing agencies in the world, with presence in 46 countries, 55 offices, and more than 8,000 professionals.
This global network allows us to combine an international vision with local execution, delivering national and regional projects with the highest quality standards.
Omnichannel is in our DNA. We integrate offline, online, and retail strategies, connecting every stage of the marketing funnel to drive performance excellence.
Experience, scale, and integration enable us to turn ideas into results.
Full-service
marketing agency
Our business areas span the entire spectrum of marketing, from brand management to e-commerce, retail stores, exhibitions, and customer management.
You can handle all your marketing needs with us.
- Advertising We consistently manage brand identity and messaging across ATL and digital channels based on strategy and branding. We plan and execute advertising and campaigns.
- .com We build and operate official websites and digital hubs for companies and brands. We deliver brand experiences through content and UI/UX optimization, and manage touchpoints integrated with marketing and commerce.
- CRM We enhance customer relationships and increase LTV (Customer Lifetime Value) by operating personalized marketing, loyalty programs, and marketing automation based on customer data.
- E-store We plan, build, and operate online stores and e-commerce platforms. We generate and manage direct sales through product sales, promotions, and data-driven optimization.
- Retail We deliver brand experiences through offline stores and distribution channels, managing consumer touchpoints through visual merchandising (VMD), in-store promotions, and omnichannel integration.
- Exhibition & Event We plan and execute exhibitions, trade shows, brand events, and promotional activities to deliver experiential brand experiences. We implement participatory marketing that bridges offline and digital channels.
- Health & Wellness We provide specialized solutions for the healthcare and wellness industry. We create differentiated value in the healthcare market through brand strategy, content, communication, and platform development.
Trusted
by the
Best Brands
Our Leadership
1991년 제일기획에 입사한 후 인터랙티브 마케팅 팀장, 애니콜 AP팀장, 전략기획팀장, 중국법인 담당 주재원 등을 지냈으며, 2011년 임원에 위촉된 후 중국RHQ장, 비즈니스 1본부장, 디지털부문장,
비즈니스 1부문장을 역임했습니다. 2023년 1월 제일기획의 13대 대표이사에 취임했습니다.