BACKGROUND

As smartphone market competition intensifies and Gen Z seeks experiences, pop-up stores boost new product exposure, drive initial sales, and sustain store traffic.

SOLUTION

Cheil Retail leverages its nationwide branch network in China to provide simultaneous pop-up services with quality and speed. Meanwhile, Samsung Electronics uses pop-ups in key locations to drive experiences and funnel customers to nearby permanent stores, boosting traffic and purchase conversions.

RESULT

Averaging 100+ national pop-ups yearly, boost early product awareness and Samsung brand satisfaction, while hitting KPIs for traffic, sales, and buzz.